FinestKind works across New Zealand's commercial fishing industry, connecting fishers, quota owners, iwi and buyers.
FinestKind is independent. We're not tied to any one buyer, seller or fishing company, allowing us to work across the industry and connect people based on what they need.
Built on relationships
Fishing is a relationship-driven industry. FinestKind’s relationships reach across the industry, from individual fishers through to iwi, quota owners, fishing companies and buyers.
Knowing who is looking for ACE, who has quota to sell, who is looking to buy and where there is demand for fish creates opportunities for the people we work with.
Those relationships have been built over more than 25 years through Donna Wells and, more recently, the relationships and industry experience Dan Martin has brought to FinestKind.
More than 25 years in New Zealand fisheries
Donna Wells founded FinestKind more than 25 years ago to help independent fishers access export markets.
Over time, she built FinestKind into a well-recognised and trusted name in New Zealand’s fishing industry, working alongside fishers, quota owners and iwi throughout the country.
Donna's role is now more behind the scenes, but her experience and long-standing relationships continue to underpin the way FinestKind operates.
In 2026, Donna received the WISA Champions of Women in Seafood Award. Read the article here.
FinestKind today
Dan Martin took over FinestKind in May 2024, continuing the relationships and practical approach the business was built on.
Dan has worked with New Zealand’s fishing industry for many years, with a background in business and fisheries information systems. That experience gives him a detailed understanding of ACE, quota and catch, alongside the commercial knowledge and industry relationships he brings to FinestKind today.
ACE Solutions
Dan also operates ACE Solutions, providing a fully managed ACE service for quota owners.